WHAT WE DO

Employer Branding

A strong employer brand attracts the right people and keeps them engaged. It is the story you tell about what it means to work for you, from the first job ad to onboarding and into everyday culture.

At Fellow, we help organisations define and design employer brands that feel authentic and inspiring. For some clients this means creating a clear employee value proposition. For others it means developing campaigns and communications that bring culture to life. In every case, the goal is to help you attract, engage, and retain the people who make your brand possible.

Employer Branding

TRUSTED BY GROWTH FOCUSED BRANDS

  • Las Vegas Sands Corp logo in black with stylised script lettering
  • Arrise logo with black lettering in an outlined rectangular banner
  • Holiday Best logo, black text with a ticked checkbox icon
  • Capita company logo in black with three vertical bars
  • OnCampus logo featuring a circular globe icon
  • SAP logo

How we do it

  • 1. Discovery

    We immerse ourselves in your culture, values, and employee experience to understand what makes you different.

  • 2. Definition

    We shape an employer brand framework that includes positioning, values, and an employee value proposition.

  • 3. Creative Expression

    We bring the brand to life through design, messaging, and campaigns that resonate with employees and candidates.

  • 4. Activation

    We provide tools and guidance for recruitment, onboarding, and internal engagement, ensuring consistency across the employee journey.

CREATE A FULLY IMMERSIVE BRAND EXPRESSION

Great Employer Branding grows from strong Brand Strategy, clear Brand Positioning, and a unique Brand Identity.

Why it matters

Employer branding:

Without it, companies risk being overlooked in competitive job markets or misaligned with the talent they hire.

  • Attracts talent that aligns with your culture and values.

  • Builds trust and pride within your existing team.

  • Creates consistency between what you promise externally and what employees experience internally.

  • Supports long-term growth by reducing turnover and strengthening engagement.

WHAT YOU GET

From launches to always‑on engines that drive measurable growth, our brand campaign services include:

  • An employer brand strategy and employee value proposition.

  • Messaging and creative assets for recruitment and internal use.

  • Campaigns and communications that bring culture to life.

  • Guidelines and toolkits to ensure consistency across HR and marketing.

Our approach

As an experienced employer branding agency, we work closely with your team to create authentic, engaging, and sustainable employer brands.

  • Authentic: Built on real insights from your people and culture.

  • Engaging: Designed to inspire both employees and candidates.

  • Sustainable: Flexible frameworks that grow with your organisation.

A PARTNERSHIP BUILT ON TRUST AND RESULTS

Our process is collaborative, transparent, and focused on delivering a brand you’ll be proud to share.

OUR EXPERIENCE IN ACTION

Ready to build an employer brand people believe in?

Book a 30‑minute consultation. We’ll assess your goals, share initial thoughts, and outline the best path forward.

Frequently asked questions for employer branding

How long does employer branding take?

Projects usually run 6–12 weeks depending on scope (EVP, campaigns, toolkits).

Do you research employees directly?

Yes, interviews, surveys, and workshops help capture authentic insights.

Can you support recruitment campaigns?

Absolutely! We design creative and toolkits for talent attraction.

How do you measure success?

Metrics include applications, acceptance rates, engagement, and retention.

Do you align with HR and comms?

We work cross‑functionally with HR, marketing, and leadership teams.

Turn your culture into a magnet for top talent.

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