Rawr Visual Identity person clapping with chalk on hands
Brand GuidelinesBrand IdentityBrand Strategy
Brand GuidelinesBrand IdentityBrand Strategy

Rawr Health

Revealing your unknown potential

Reflecting today’s want to cultivate individual definitions of a healthy lifestyle. Our brand strategy focused around purpose, establishing four pillars which define health in a broader sense.

Rawr Visual Identity logo
Rawr Visual Identity drawn outline of someone throwing
Rawr Visual Identity female jumping
Rawr Visual Identity person running

Reflecting today’s want to cultivate individual definitions of a healthy lifestyle. Our brand strategy focused around purpose, establishing four pillars which define health in a broader sense.

Rawr Visual Identity website design
Rawr Visual Identity protein bar
Rawr Visual Identity packaging

Once the strategy was in place we captured the new proposition of ‘mind and body understood’. We created the name to reflect pushing yourself to the max, a roar of self-expression. It is also related to something that is whole and unprocessed.

Rawr Visual Identity advert on underground
Rawr Visual Identity billboard at underground station

Launching the new brand required both visual and tone of voice guidelines, social assets and a new website. Along with physical deliverables to help the founder promote the new brand at trade shows and speaking opportunities.

Rawr Visual Identity

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