Fellow Partners

Insights

Fresh angles on familiar problems

Practical perspectives on brand, marketing and business

Short reads for people making big decisions: useful observations, hard-won lessons and fresh points of view drawn from inside the work.

Boutique interior with leather handbags displayed on wall shelves and in lit cases, clothing rack and potted plant
  • Brand Strategy
  • Campaign Strategy
3 MIN READ

Why the Next Big Trend Will Be Local

Hands holding a deteriorating black shoe as its sole comes loose
  • Brand Strategy
  • Campaign Strategy
3 MIN READ

The End of the Disposable Product

Hand dispensing cereal or grains from a wooden scoop into a glass jar at a zero-waste shop
  • Brand Strategy
  • Campaign Strategy
3 MIN READ

Circularity Is No Longer a Values Play. It’s Infrastructure.

Curated still life featuring brown leather satchel, ceramic bowl, 'Contemporary Form' book, twine spool and metal bottle
  • Brand Strategy
  • Campaign Strategy
3 MIN READ

The New Consumer Economy: Four Forces Changing What Products Mean

Four black and white headshots of men labelled Victor, Santiago, Anthony and Paul against a cream background
  • Fellow Talk
1 MIN READ

Fellow Talk | Two Brothers Who Bet On Colombian Coffee

Labubu collectible merchandise aisle displaying "SOLD OUT" and "NEW DROP $25 EACH" signs with customers gathering to shop
  • Brand Strategy
  • Campaign Strategy
3 MIN READ

The Death of the Trend Cycle