This is not a change for the sake of a new name. It is a clearer expression of where Fellow has been heading for some time, helping clients grow their business and sales through strategy, identity and campaigns.
Why Simon, and why now?
Simon brings the experience of someone who has already built, led and sold an agency.
As founder of SWC Partnership, he spent 15 years growing a business helping senior clients with their international marketing. He understands the realities of running an agency from the inside: building trust, shaping teams, supporting clients and creating the structure needed for long-term growth.
That experience is important because Fellow Partners is not about simply adding more services. It is about helping clients connect the dots between brand thinking and commercial momentum.
Simon strengthens our ability to support clients both commercially and creatively.
He brings senior commercial experience, a strong network and a practical understanding of how marketing activity needs to support business objectives, sales conversations and growth opportunities.
For clients, that means more experienced thinking around the moments where brand, marketing and business decisions overlap. Not just, “What should this look like?” but, “What does this need to achieve?” “What problem are we solving?” and “How will this help the business grow?”.
These are the questions Simon helps clients ask earlier, answer more clearly and act on with more confidence.
A partnership with history
There is also a personal story behind this move.
Simon, Anthony and Paul first met at London College of Communication, long before Fellow or Fellow Partners existed. The relationship started as a friendship, not a business plan.
Since then, we have each built careers from different sides of the industry.
Fellow has always done its best work through close relationships. We believe in listening carefully, challenging with care and staying invested in the outcome. Simon joining the business continues that spirit, while bringing a new level of commercial experience and ambition.
What this means for clients
For clients, Fellow Partners means a more complete route from strategy to creative marketing.
Ensuring that the thinking travels into campaigns, into sales conversations, across internal teams, into new markets. Into the everyday moments where customers decide whether they understand you, trust you and want to choose you.
Our expanded offer helps integrate your brand more effectively.
We still bring the strategic creativity and craft Fellow is known for. But with Simon joining, we can ensure your brand is fully integrated across all channels and regions, with sales and marketing teams working as one.
Whether that’s developing a go to market strategy before entering a new country, giving a sales team a clearer pitch, helping a leadership team align around change. Or creating a brand system that gives marketing activity more direction, consistency and impact.
The benefit is not a longer list of services. It is a better-connected partnership with clients.
Join The Future of Fellow
Fellow Partners is the next chapter in our journey.
We have some ambitious plans for the future and invite you to be part of that journey with us.
Register your interest to join our team or become a client.
Expertise That Elevates Your Brand to New Heights
Build your brand with Fellow’s comprehensive services. From innovative brand strategy to captivating design, explore our services page to see how we can transform your brand’s vision into reality.
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