Fellow Futures: Shaping the Next Era of Travel

What you’ll learn

Now available on demand, you can download or view the full webinar to learn:

• How traveller expectations are evolving and what that means for your brand

• Ways to build trust through clearer positioning, messaging and experience design

• How emotional connection translates into stronger booking behaviour

• Practical guidance on elevating digital experiences for today’s always-on traveller

• Strategic frameworks for strengthening relevance, differentiation and growth

Whether you’re responsible for brand, marketing, digital or customer experience in a travel organisation, this on-demand session will equip you with insights and frameworks you can put into action.

Speakers

Anthony Chapman — Strategy Director, Fellow Partners

Anthony leads brand strategy at Fellow Partners, helping travel organisations define clearer narratives, strengthen customer trust and unlock commercial growth. With experience across travel, hospitality and destination brands, he specialises in turning complex behaviours and category expectations into simple, powerful brand stories that drive action.

Jamal Malik — Brand Strategist, Fellow Partners

Jamal works closely with clients to uncover insights, shape strategic direction and create brand frameworks that resonate with modern audiences. His approach blends research, intuition and storytelling to help organisations clarify who they are, what they stand for and how they show up across every stage of the customer journey. He has supported travel and hospitality brands through repositioning, identity evolution and audience alignment, ensuring strategy remains both grounded and actionable.

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