# Tone of Voice

_Strategy · Source: https://fellow.partners/tone-of-voice_

Tone of voice is how your brand speaks. It is not just about the words you use, but the attitude, rhythm, and personality that sits behind them. A strong tone of voice makes your brand recognisable, builds trust, and ensures you sound consistent whether you are writing an ad, a job post, or a sales email. At Fellow, our tone of voice services help businesses define and develop a tone of voice that

## Frequently asked questions for tone of voice

### How long does a tone of voice project take?

Usually 4–6 weeks depending on scope, number of workshops, and training needs.

### What deliverables do we receive?

A set of guidelines with principles, examples, adaptations, and training materials.

### Can you train our team?

Yes, we provide workshops and ongoing support so your team applies the tone consistently.

### Is this included in Brand Strategy?

Tone of voice often follows strategy and messaging, but it can be a standalone engagement.

### Do you create copy too?

We can write sample copy or work with your team to demonstrate tone in action.