# Media Planning & Buying

_Marketing · Source: https://fellow.partners/media-planning-buying_

The best media plans do more than put your brand in front of people. They connect audience insight, channel choice and investment around a clear commercial objective, then buy every placement with purpose. Our media planning and buying services help ambitious businesses reach the right people, in the right places, at the right moments. The result is smarter investment, stronger campaigns and clear

## Frequently asked questions for media planning & buying

### What is media planning and buying?

Media planning determines which audiences, channels, placements, timings and budgets will best support your campaign objectives. Media buying then negotiates, books, activates and manages those placements across the agreed channels.

### Which media channels do you plan and buy?

We can plan and buy across paid search, paid social, programmatic, display, online video, connected television, outdoor, print, radio and television. The recommended mix depends on your audience, objectives, geography, budget and campaign idea.

### How do you decide which channels to use?

We begin with audience behaviour and the commercial job the campaign needs to do. We then assess reach, context, cost, timing, customer journey and the role each channel can play before allocating budget.

### Can you manage both brand and performance campaigns?

Yes. We can plan campaigns that build awareness and consideration, generate response and demand, or balance both roles within one connected strategy. Measurement is shaped around the purpose of each channel.

### How transparent is your media buying?

We provide clear visibility of budgets, agency fees, media costs, placements, delivery and performance. Recommendations are grounded in audience and commercial objectives rather than a preferred channel.