# Fellow Talk | B2B Doesn’t Have To Be Boring

_Fellow Talk · Fellow Talk · Published 2026-02-12 · Source: https://fellow.partners/insights/b2b-doesnt-have-to-be-boring_

In this Field Notes episode of Fellow Talk, we sit down with Irina Birsanescu, Marketing Director at Iconic21, to take a pulse check on the world of iGaming marketing.

In this Field Notes episode of Fellow Talk, we sit down with Irina Birsanescu, Marketing Director at Iconic21, to take a pulse check on the world of iGaming marketing.

We explore what it means to build brands in a fast launch industry, why B2B marketing needs more emotion, and how audience expectations are shifting towards self education and personalisation. From humour in serious sectors to the role of AI in content creation, Irina shares a candid view of what is shaping marketing in iGaming right now.

Less theory, more lived experience. A conversation for the chronically curious.

Listen: https://open.spotify.com/episode/0As5dRbRlkJxuTKtwdTJkL