# Rawr Health

_Brand Guidelines, Brand Identity, Brand Strategy · Published 2024-04-03 · Source: https://fellow.partners/case-study/rawr-health_

**Revealing your unknown potential**

Reflecting today’s want to cultivate individual definitions of a healthy lifestyle. Our brand strategy focused around purpose, establishing four pillars which define health in a broader sense.

![Rawr Visual Identity logo](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_07-1024x576.webp)

![Rawr Visual Identity drawn outline of someone throwing](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_05-1024x576.webp)

![Rawr Visual Identity female jumping](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_03-1024x576.webp)

![Rawr Visual Identity person running](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_04-1024x576.webp)

Reflecting today’s want to cultivate individual definitions of a healthy lifestyle. Our brand strategy focused around purpose, establishing four pillars which define health in a broader sense.

![Rawr Visual Identity website design](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_06-1024x576.webp)

![Rawr Visual Identity protein bar](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_11-1024x576.webp)

![Rawr Visual Identity packaging](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_10-1024x576.webp)

Once the strategy was in place we captured the new proposition of ‘mind and body understood’. We created the name to reflect pushing yourself to the max, a roar of self-expression. It is also related to something that is whole and unprocessed.

![Rawr Visual Identity advert on underground](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_13-1024x576.webp)

![Rawr Visual Identity billboard at underground station](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_12-1024x576.webp)

Launching the new brand required both visual and tone of voice guidelines, social assets and a new website. Along with physical deliverables to help the founder promote the new brand at trade shows and speaking opportunities.

![Rawr Visual Identity](https://fellow.partners/wp-content/uploads/2024/04/Fel_RAWR_Website_CaseStudyImage_1920x1080px_14-1-1024x576.webp)