# Brand Positioning

_Strategy · Source: https://fellow.partners/brand-positioning_

Brand positioning defines the space you own in your audience’s mind, the reason they choose you over anyone else. It’s not just about being different, it’s about being different in a way that matters.

## Frequently asked questions for brand positioning

### How long does a positioning project take?

Most engagements run 4–8 weeks, depending on scope, access to stakeholders, and research depth.

### Do you handle research?

Yes. We combine stakeholder interviews, customer conversations, and category reviews; we can also run quant if needed.

### Can you help implement the positioning?

Absolutely. Our team can translate positioning into messaging, identity systems, and go‑to‑market assets.

### How does this relate to Brand Strategy and Naming?

Positioning flows from strategy and informs naming, tone of voice, and marketing priorities.

### How do you price projects?

Fixed‑fee proposals based on scope, stakeholders, and timelines. No surprises.