# Brand Naming

_Strategy · Source: https://fellow.partners/brand-naming_

A name is often the first experience someone has with your brand, and first impressions count. The right name captures your essence, sparks curiosity, and lays the foundation for recognition and loyalty.

## Frequently asked questions for brand positioning

### How long does a naming project take?

Typically 4–8 weeks depending on number of rounds, stakeholders, and checks required.

### What deliverables will we get?

A shortlist of names with rationale, linguistic and cultural checks, and preliminary trademark/domain screening.

### Do you run trademark searches?

We provide preliminary checks and can partner with legal specialists for full searches.

### Can you help launch the new name?

Yes. Our creative team can design identity systems, messaging, and campaigns to bring your name to life.

### Is naming included in Brand Strategy?

Naming often follows strategy and positioning projects, but can also be a standalone engagement.